Optimizing Internal Links to Distribute Authority Across Pages

Strategic internal linking not only improves user experience but also distributes Page Authority across your site. Linking high-authority pages to lower-performing pages passes authority, improving their SEO value. Ensure all links are relevant, enhancing content interconnectedness. Effective internal linking strengthens your site’s structure, helping search engines crawl and index pages more efficiently. Over time, optimized internal links create a robust SEO foundation, supporting sustained PA growth across your website.