What are the Current Trends in the Mobile Gaming Industry?
In the past few years, the mobile gaming market share has grown so dramatically that it has taken over the conventional console and PC gaming put together. In 2019 global market gaming revenue was 152 billion, by the end of 2020 it is expected to reach $165.9 billion. As per estimation in the next 2 years, i.e by 2021 mobile gaming is going to represent almost 59% of the global gaming market. What are the reasons mobile gaming has become such a money puller? Why games like PlayerUnknown's Battlegrounds (PUBG), Call Of Duty, DOTA, Candy crush saga, Clash of Clans are popular among all the age groups across the globe. In this case study, we try to figure out these answers along with possible new avenues of mobile gaming and trends.