To blog or not to blog?

You can start by sharing your expertise on a blog connected to your website. This shows that your business is staffed by experts in your field (because it is, of course!). A blog is also good for SEO (Search Engine Optimisation). If you set it up properly, when someone in your area searches for a business in your field, your company will appear high in the search results. You’re more likely to get clients this way.